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Journal

The blog to lighten
your images, and your site.

Technical guides, case studies and best practices around modern image formats, SEO and web performance.

4 article(s) published
Guides and best practices.
Featured
What
Is
12 May 2026 · By Morphix

What Is EXIF Data? | Everything Hidden in Your Photos

What is EXIF metadata? What your photos reveal, how to view it, which platforms strip it and how to remove it.

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Recent articles

3 article(s)
LOSS
Morphix

Lossy vs Lossless Compression | What's the Difference?

Lossy vs lossless compression explained. When to use each, visual comparison and quality settings for JPG, PNG, WebP and AVIF.

5 May 2026 Read more
HOW
Morphix

How to Convert JPG to WebP | And Why You Should

Convert JPG to WebP and reduce file size by 25 to 35% with no visible quality loss. Step-by-step guide with quality settings, browser support and best practices.

28 Apr 2026 Read more
WEBP
Morphix

WebP vs AVIF | Which Image Format Should You Choose in 2026?

WebP or AVIF? Compare compression, quality, browser support and encoding speed. Decision matrix and HTML implementation guide for web developers.

31 Mar 2026 Read more