JPG to AVIF Converter
Convert JPEG photos to AVIF, the next-generation image format. AVIF delivers smaller files than WebP and JPG at the same visual quality.
Better than WebP
AVIF achieves 20-50% smaller file sizes compared to WebP at equivalent quality, making it the most efficient format for the web.
Recommended by Google
Google actively recommends AVIF for web performance. Using AVIF can significantly improve your PageSpeed and Core Web Vitals scores.
Growing browser support
AVIF is supported by Chrome, Firefox, Opera and Safari 16+, covering over 90% of global users.
Real-world size comparison
Average sizes measured on real photographs converted at quality 80. Your numbers will vary with subject and source quality.
| Image type | Source | Output | Saved |
|---|---|---|---|
| Photograph 1920×1080 | 480 KB (JPG) | 95 KB (AVIF) | −80% |
| E-commerce product 1200×1200 | 220 KB (JPG) | 55 KB (AVIF) | −75% |
| UI screenshot 1440×900 | 180 KB (JPG) | 35 KB (AVIF) | −81% |
| Portrait 2000×3000 | 95 KB (JPG) | 28 KB (AVIF) | −71% |
Compatibility at a glance
AVIF browser support has reached over 95% of global users in 2026, but some older software still cannot open it.
| Platform | Status |
|---|---|
| Chrome 85+ (since Aug. 2020) | Supported |
| Firefox 113+ (since May 2023) | Supported |
| Safari 16.4+ (since Mar. 2023) | Supported |
| Edge 121+ (since Jan. 2024) | Supported |
| Older Safari (< 16.4) and IE 11 | Not supported |
| Photoshop (since v25.7, Mar. 2024) | Partial / fallback advised |
| WordPress (since 6.5, Apr. 2024) | Supported |
When to convert, when to keep the original
Convert when
- Photos and visuals served on a website, blog, or web app
- Hero images where LCP and Core Web Vitals matter
- E-commerce product images where bandwidth savings count
- You control the delivery pipeline and can add a WebP fallback
Keep the original when
- You need to send images by email (use JPG instead)
- You need to edit the image in Photoshop or Lightroom (keep JPG/PNG as source)
- Your CMS or CDN does not support AVIF yet
- The original JPG is already under 10 KB
Frequently Asked Questions
What is AVIF?
AVIF (AV1 Image File Format) is a modern image format derived from the AV1 video codec. It offers superior compression efficiency, surpassing both JPG and WebP.
Is AVIF better than WebP?
For most images, yes. AVIF achieves 20-50% better compression than WebP at the same visual quality. However, encoding is slower and browser support is slightly lower.
Should I use AVIF on my website?
Yes, if your audience uses modern browsers. Use the HTML picture element to serve AVIF with a JPG or WebP fallback for older browsers.
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